October 21, 2014
LAS VEGAS -- GameWorks, the large-scale arcade and restaurant concept that's presently making a comeback, has returned to Las Vegas with an opening in August in the Town Square shopping district, south of the Las Vegas Strip.
Las Vegas was originally home to GameWorks' flagship store when it was owned by Sega Corp., before closing two years ago. The new Las Vegas store occupies 37,000 square feet below an AMC theater complex.
It has a full-service restaurant and bar, along with bowling lanes, laser tag and 100-seat online gaming room called the eGaming Arena. Its arcade game area occupies more than a quarter of the space. "Walking into the new Towne Square store is a night and day difference compared to the old GameWorks' location," said Brian Duke of Sacoa, which installed its PlayCard cashless payment system in the new store.
GameWorks uses Sacoa's card system at all seven of its locations, but the Las Vegas store is the first to take advantage of the manufacturer's HDT card readers.
The reader features a 3.5" HD touchscreen that supports multiple images, as well as messages in several languages.
"The integration of all components into one unit and the e-ticket feature is a true difference-maker not only in the guest experience, but also in our operating costs," said GameWorks area director Darren Des Roches. GameWorks stores are also located in Chesapeake, VA, Newport, KY, Ontario, CA, Schaumburg, IL, Seattle, and Tempe, AZ. A new one will open this winter in Salt Lake City.
The GameWorks chain began in 1997 as a joint venture among Sega, Universal Studios and DreamWorks SKG. Sega took full ownership in 2004, and in 2011 the operation was sold to an investment group.
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